Marketing Generates Leads. Sales Closes Deals.
One of the most common misunderstandings in business today is the belief that marketing equals sales. Let me explain.
Marketing Generates Leads. Sales Closes Deals. Read More »
Extend Your Clients’ Campaigns Beyond Print with Consistent Social Media
Your clients rely on you for impactful print and branding—but once the materials are ready, the next challenge is promoting them effectively online.
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Social Media for IT Companies and MSPs
Your clients rely on you to keep their systems running, their data secure, and their businesses connected. But more and more, they’re also asking about their online presence—websites, branding, and social media.
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How to Plan Your Social Media (Without Wasting Time or Guessing What to Post)
Consistency is one of the biggest factors in building a strong and recognizable brand on social media. Yet for many business owners and marketing teams, staying consistent is also one of the hardest challenges.
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Case Study: Employment Website Design
Project Objectives To design a website which showcases the job listings from multiple service locations. This new website will also be integrated with their internal employment software. Target Audience Job seekers and employers looking to hire specific talents. Concept This growing company offers employment services to local companies and current postings to job seekers from
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Case Study: Membership Website Design
Project Objectives To create a membership website for different client groups serviced by the company. Target Audience Landlords, REIT, and property owners/managers. Concept This new website will need to offer a way for clients to register for an account, free or paid. Contracts will need to be issued upon registration and signed digitally. Once approved,
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Case Study: Financial Planner Website Design
Project Objectives To build a website that can easily be managed by the staff and house all relevant and up-to-date information for the company’s growing clients. Target Audience Mature clients with an already established financial portfolio. Concept As a part of a large wealth management organization, this website redesign requires organization of its content with
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Case Study: Insurance Broker Website Design
Project Objectives To build a visually appealing website that is easy to navigate by their residential and commercial customers. Target Audience Residential and commercial insurance customers Concept As an already established insurance company in Ontario, this website redesign needed to be built from the ground up starting with the organization of its content and how
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New Websites: Build It, But They Might Not Come
Reading this article, I couldn’t help but think about how easily businesses and their website developers can fall into the same trap of this frustrated Zynga employee: putting in hours and hours of hard work only to see the product fail or not bring in as much traffic or business as they had hoped. While
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Starting Business Websites: Common Expenses
Many businesses, from startups to established businesses, choose to start a website to create an online presence and because they commonly require less of an investment in terms of upfront and ongoing expenses, compared to brick-and-mortar establishments. Though every business websites have different needs, a few specific expenses will likely apply to every type. Hosting
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