Marketing Generates Leads. Sales Closes Deals.
One of the most common misunderstandings in business today is the belief that marketing equals sales. Let me explain.
Marketing Generates Leads. Sales Closes Deals. Read More »
Articles
Extend Your Clients’ Campaigns Beyond Print with Consistent Social Media
Your clients rely on you for impactful print and branding—but once the materials are ready, the next challenge is promoting them effectively online.
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Social Media for IT Companies and MSPs
Your clients rely on you to keep their systems running, their data secure, and their businesses connected. But more and more, they’re also asking about their online presence—websites, branding, and social media.
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How to Plan Your Social Media (Without Wasting Time or Guessing What to Post)
Consistency is one of the biggest factors in building a strong and recognizable brand on social media. Yet for many business owners and marketing teams, staying consistent is also one of the hardest challenges.
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New Websites: Build It, But They Might Not Come
Reading this article, I couldn’t help but think about how easily businesses and their website developers can fall into the same trap of this frustrated Zynga employee: putting in hours and hours of hard work only to see the product fail or not bring in as much traffic or business as they had hoped. While
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Starting Business Websites: Common Expenses
Many businesses, from startups to established businesses, choose to start a website to create an online presence and because they commonly require less of an investment in terms of upfront and ongoing expenses, compared to brick-and-mortar establishments. Though every business websites have different needs, a few specific expenses will likely apply to every type. Hosting
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Website Development: Why Small Businesses and Start-ups Should Outsource?
Yes, small and start-up businesses should outsource their website development. Outsourcing does not have to mean giving up total creative control and letting an outside firm or company take over completely, from design to maintenance, and having no involvement with your website whatsoever. With the advent of content management systems, now it is easy to
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Show, Don’t Tell – The Importance of Website Photo Galleries on Business Websites
One of the strongest assets to a business’s website is a comprehensive photo gallery to display products and services. On the surface, photo galleries are useful in displaying the quality of your business’s product or services, and helps to create a visually dynamic and appealing website. But deeper than that, they show customers they can
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Email Marketing: How to Steer Clear of Spamming
Email marketing is undoubtedly one of the most valuable ways to get in touch with your customers. And it can be extremely effective – but there is a thin line between effective email marketing and spam. It’s easy to think you’re successfully building your customer e-verse by collecting email addresses randomly and arbitrarily, but could
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Website vs Web Application: Distinguishing Between the Two
You might now be wondering: “So, what is the difference between a so-called website and a web application”. First, we’ll start with some basic definitions, and then we’ll dive into some detail to illustrate the sometimes nebulous difference between the two. Website: A static, HTML-based, informational page that does not afford interaction beyond end-user navigation
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