Many businesses, from startups to established businesses, choose to start a website to create an online presence and because they commonly require less of an investment in terms of upfront and ongoing expenses, compared to brick-and-mortar establishments. Though every business websites have different needs, a few specific expenses will likely apply to every type. Hosting […]
Starting Business Websites: Common Expenses Read More »
Yes, small and start-up businesses should outsource their website development. Outsourcing does not have to mean giving up total creative control and letting an outside firm or company take over completely, from design to maintenance, and having no involvement with your website whatsoever. With the advent of content management systems, now it is easy to
Website Development: Why Small Businesses and Start-ups Should Outsource? Read More »
One of the strongest assets to a business’s website is a comprehensive photo gallery to display products and services. On the surface, photo galleries are useful in displaying the quality of your business’s product or services, and helps to create a visually dynamic and appealing website. But deeper than that, they show customers they can
Show, Don’t Tell – The Importance of Website Photo Galleries on Business Websites Read More »
Email marketing is undoubtedly one of the most valuable ways to get in touch with your customers. And it can be extremely effective – but there is a thin line between effective email marketing and spam. It’s easy to think you’re successfully building your customer e-verse by collecting email addresses randomly and arbitrarily, but could
Email Marketing: How to Steer Clear of Spamming Read More »
You might now be wondering: “So, what is the difference between a so-called website and a web application”. First, we’ll start with some basic definitions, and then we’ll dive into some detail to illustrate the sometimes nebulous difference between the two. Website: A static, HTML-based, informational page that does not afford interaction beyond end-user navigation
Website vs Web Application: Distinguishing Between the Two Read More »
