email marketing

From the Ground Up by Brock Warner

From the Ground Up by Brock Warner, CFRE: Five Lessons on Building a Digital Fundraising Program That Actually Works

Digital fundraising rarely fails from a lack of effort. It fails when the foundation, your website, your donor list, your tracking, was never built to support the outcome you’re chasing.

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Email Marketing: How to Steer Clear of Spamming

Email marketing is undoubtedly one of the most valuable ways to get in touch with your customers. And it can be extremely effective – but there is a thin line between effective email marketing and spam. It’s easy to think you’re successfully building your customer e-verse by collecting email addresses randomly and arbitrarily, but could

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