Industrial purchases move through three distinct roles before they close. Here’s how to check whether your website is built for all three, or just one.
One Website, Three Buyers: Designing for Procurement, Engineering, and Ownership at Once Read More »
Most industrial suppliers lose RFQs before the phone ever rings. Here is the Shortlist Test framework for fixing what your website is failing to prove.
The Website Gap That’s Quietly Costing Industrial Suppliers RFQs Read More »
A redesign should follow a diagnosis, not a feeling. Here’s the five-point audit I run with every client before recommending a rebuild.
Before You Redesign: The Five-Point Audit I Run With Every Client Read More »
